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Architect's impression of Ad Gefrin Visitor Experience and Distillery

Ad Gefrin
Visitor Experience and Distillery

A world class visitor experience 

The world class Ad Gefrin Visitor Experience and Distillery will put Northumberland on the map with this unique and diverse cultural offer, not only attracting visitors, but creating jobs and boosting the local economy as part of a wider rural regeneration plan in north Northumberland.


Project title: Ad Gefrin Visitor Experience and Distillery

Location: Wooler, Northumberland

Theme: Supporting business, innovation and skills 

Project lead: Northumberland County Council 

Total project value: £10.5 million
Funded by: £3 million Borderlands Inclusive Growth Deal Project approval by UK Government in Jan 2021.

Status: Construction on site Feb 2021 - Autumn 2022, when it will be open to the public
a building site at Ad Gefrin which will be a distillery
Celebrating our unique heritage

The Borderlands Inclusive Growth Deal is supporting the creation of this new, all weather visitor destination, catalysing the regeneration of the market town of Wooler and attracting around 50,000 visitors per year from 2025. 

Transforming a brownfield site into productive economic use for a new single malt whisky distillery and visitor attraction, the Ad Gefrin Visitor Experience and Distillery will celebrate and showcase the region’s unique Anglo-Saxon heritage and renowned ancient hospitality.

As well as highlighting the contemporary crafts, arts and produce of Northumberland, the the Ad Gefrin experience will use the latest immersive technologies to bring to life the 7th Century Kings and Queens of Northumbria and the story of their Royal Palace (which was excavated at Yeavering only 4 miles away). 

Accelerating growth in our rural economy

Creating a major, high value business opportunity that will accelerate growth and boost productivity in an important part of north Northumberland’s rural economy, Ad Gefrin Visitor Experience and Distillery will: 

  • Establish of a new export-led manufacturing business with significant growth potential

  • Change a key gateway site adjacent to the A697 from derelict land into productive use

  • Create job opportunities, supporting over 50 new FTEs directly at the Visitor Centre

  • Support the wider business community in the surrounding area 

Find out more at

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